Conduct influencer-centric focus groups as a market research strategy to gain the insights you need. Influencers have a pulse on social media and understand messaging, positioning and upcoming trends because of their time spent online.
Run in-person interviews with thought leaders for your specific niche or topic. Open discussions in focus groups are one of the best research techniques for deep insight generation.
Survey design and implementation
Interviews and focus group moderation
Influencer participants recruitment
Data analysis
Conduct Qualitative Research with Niche Experts
Influencers are niche experts; they know your audience, their behaviour and how to speak to them. Using micro-influencers as focus group participants (usually 6-10 people) will help your business run qualitative and conceptual analyses.
Get a Deeper Understanding of Customer Habits
TikTok and Instagram are the highest sources of profit for online brands and e-commerce. Thanks to inBeat Agency, your DTC brand will maximize its exposure on those social media channels.
Generate New Ideas for Products and Services
When run by a skilled moderator, focus group discussions can generate creative ideas and innovation for brands. One of the top benefits of focus groups is understanding why people buy specific products or brands.
Communicate Through Genuine Brand Experience
There has been a radical shift in the consumers’ perception of advertising. Creative agencies adapt to this by finding ways of getting genuine content for your brand. Micro-influencers are a game-changer as they fit your target audience and create authentic reviews and content.
Exploratory Research with People who Understand Social Media
Content generated on TikTok or Instagram with nano-influencers drives a higher engagement than studio content, regardless of the social media platform. Boost your engagement rate on social media and emotional engagement to your product with genuine collaborations.
Frequently Asked Questions
The process begins with a free discovery call to understand your brand and objectives. We then create a tailored strategy, followed by execution and continuous optimization to ensure the best results.
We specialize in major social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and more, tailoring our strategies to maximize performance on each platform.
We measure success through various metrics, including engagement rates, conversion rates, cost per acquisition, and return on investment. We provide comprehensive reporting to keep you informed of your campaign’s performance.
Yes, our strategies are adaptable for both B2B and B2C advertising, ensuring that we meet the specific needs and goals of your business model.
Clients can expect comprehensive support throughout the campaign, including strategy development, execution, performance monitoring, and ongoing optimization. We provide regular updates and are always available to address any questions or concerns.
